Complementary and Alternative Medicine (CAM) - CAM Therapies Assignment - 2

Complementary and Alternative Medicine (CAM) - CAM Therapies - Assignment Example The authors of the article document the profiles of most likely candidates for complimentary alternative medicine (CAM). This paper uses the authors’ context to discuss the reasons why some people opt for CAM, the demographic that is most susceptible to CAM, and how the article has contributed to the study of CAM practices in terms of benefits and distractions of its modality. Individuals select complimentary alternative medicine (CAM) for three major reasons when compared to the traditional allopathic methods of healing. Primarily, individuals who do not go for checkups or attend conventional medical facilities for medical care develop a tendency to seek alternative medicine. For instance, the study depicts that about 19.3% of the population did not seek conventional medical care in a 12-month period. Another reason why some people prefer complimentary alternative medicine (CAM) to conventional medicine is that such individuals have more health problems. The study reveals that 14.7 million people with more health problems could not seek conventional care due to cost and non-cost factors. Perhaps such individuals think that contemporary alternative medicine is more convenient and affordable when compared to the conventional medicine. In as much as education and gender appeared to be the key predisposing factors, enabling factors such as insurance coverage and poverty status did not directly associate individuals to complimentary alternative medicine (CAM). Huge disparities exist in the demographics and profile of the individuals who are prone to complimentary alternative medicine. Approximately 19% of people who did not seek conventional care over the past one years of the study were highly likely to opt for complimentary alternative medicine (CAM). Of these, 38.4% had some health needs with others harboring acute cases. Primarily, 25% of the people who did not use conventional care sought complimentary alternative care. It implies that most of the

Consumer Behavior Essay Example | Topics and Well Written Essays - 1000 words - 1

Consumer Behavior - Essay Example This entire process is usually known as the decision-making procedure of the consumers. These particular activities – parts of the decision-making of the customers – are influenced by various factors that include cultural, social, group and personal aspects. The importance of decision-making of the customers is that it helps the consumers to identify their needs in order to fulfill their objectives (Williams, 2012). In this paper, the evaluation of the stages of the decision-making procedure that the customers go through in selecting whether to purchase the Crispy Baby Snacks product or not from the business market of Oman will be taken into concern. Moreover, the analysis of the most significant social and personal factors in relation to the purchase decision for this particular product will also be portrayed in the discussion. Critical Analysis Decision-Making Process The various stages of the decision-making procedure of the consumers include recognition of the need, gathering information about the product both internally and externally, assessing the alternatives, making purchase-related decisions, and, finally, creating post-purchase assessment (Haubl & Trifts, 2000). In relation to the initial stage of the customers’ decision-making procedure, it can be stated that the customers recognize their need to provide nutritional and delicious Crispy Snacks to their babies and thus start to collect information about the different snacks products which are available in the business market of Oman. This particular behavior of gathering information about the availability of the snacks products ultimately leads them to assess the other alternative products in the business market. After the evaluation of the alternative products, the consumers make the decision to purchase Crispy Baby Snacks product for their babies. In this context, it can be stated that the continuous use of the product, i.e. the Crispy Baby Snacks, ultimately leads to dissatisf action or satisfaction of the consumers about the product. This particular activity of the customers also leads to the rejection or repetitive purchase of the product by a considerable extent. The post-purchase evaluation decision stage of the consumers depends on the acceptance or the rejection of the products available in the business market of Oman. The customers are satisfied with a product only when their expectations are met. In this regard, in relation to the Crispy Baby Snacks, the various expectations of the customers include the quality, flavor, and, most importantly, the cost. While using the particular product, on the basis of the aforementioned aspects, the consumers comply with the decision-making stage of post-purchase evaluation (New Age International, n.d.). Influencing Factors Social There lie various significant factors that influence the purchase decision-making procedure of the customers. In this context, one set of the factors can be deemed as the social factor that includes the group or the social segment to which the customer belongs. The buying patterns of the customers are ultimately influenced on the basis of the aforesaid social aspects. It has been observed that the consumers’ decision-making procedure, as regards the Crispy Baby S